Hey guys, here are some quick ideas on what kind of video we’d suggest you produce for the ORCA page.

In general

Human not AI

ORCA is not an AI fund, actual humans work, manage and maintain it. Showing you at work + interviews will make this very clear.

Swedish not Russian

By showing you (together with your names) it will become clear that Markov Capital is not a Russian company or Russia affiliated.

Techies not Suits

Not (only!) having people in suits in front of the camera will drive the fact that you’re predominantly a tech-driven company. Adding people in suits can round off that impression, representing experience and financial expertise.

The video

We suggest to focus the video on explaining the ORCA methodology.

The points mentioned above should be implied, the actual content should be focused on helping people understand how you aim to achieve the low risk / constant growth goal.

A rough structure could be:

  1. Short intro about quantitative Trading Make clear what this is about and how this way of trading can be considered superior compared to conventional and human-flaw ridden investing.

  2. Markov’s flavor

    Get into how Markov approaches the challenge, show way of working, office, code terminals, whiteboards etc.

  3. Explain the fund methodology

    What is special about it? Explain example-based how the fund is build and how it works. This should add some animation and explainer visuals.

  4. End on a CTA

    Invite people to get in contact or to check out the other services. Try to not make it too sales-y and let people come to their own conclusions.

Let us know if you’d like us to further support this effort.


We're looking forward to your feedback.

All the best

Tammo

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